We continue our interviews of various video game personalities with Phil Frazier, senior producer of the Madden Football franchise from EA Sports. Madden Football every year outsells not only the competition of other football games but virtually all video games. We discuss with Phil what goes into making a game that gets large groups of people to plunk down money each year for a new edition and we get his thoughts on video game addiction.

Coming up soon on Flipswitch, we'll be interviewing a couple of major designers in the video game industry as we take a look at the issue of video game addiction. At times, it may come across like we're wagging our fingers at them for making games that get so many people for such long stretches of time; however, that's not exactly right. The reality is the fact these things are so fun to play for so many people that it makes them want to play forever means in their particular field of video game making, they're extremely good at their jobs. That is precisely what they're supposed to do. So, we're definitely not trying to sound conspiratorial or that they're somehow "to blame" for the phenomenon of average folks playing video games for WAY too long.